A detailed review of WP PRO Advertising system to understand its suitability as an ad management plugin.
Every website owner has a motive of earning income from their website. Though there are many methods of earning money via a website including eCommerce, memberships and selling a product; however, the easiest and the most effective way of them all is selling advertising spots on the website. All you have to do is put a banner of the advertiser on your site and the advertiser will pay you some specific amount depending on the number of users on your website.
If your site has heavy traffic, then the advertiser will pay you a hefty amount as well. You need to make sure that the advertiser is getting what they are paying for and provide the services accordingly. Though people can manage the ad banners on their website, still some people need assistance for the same.
If you are a WordPress user, then you have the choice of using different plugins that can help you in managing your advertisements. Though choosing the right plugin is the trick to boost the effectiveness of an ad. If you are looking for similar plugins, then the WP PRO Advertising System is the one for you.
The plugin has an easy to use interface and won’t require any coding knowledge for displaying an advertisement. Its dashboard is easy to use and provides all the primary configuration options on the front end. This plugin provides you with the ability to display advertisements in any place you want on your website.
Here we explain some of the critical features of this plugin that will help you in knowing more.
The primary feature of this plugin is to help its users in managing their advertisements from the WordPress dashboard only. In addition to that, it comes with many other managing features like you can manage a complete campaign of every advertiser or put multiple ads together.
In the beginning of your website, you may have only one or two advertisers, and you will display only a few of ads on your site. However, with time, the traffic on your website will increase and will ultimately attract a lot of new advertisers. With this plugin, you can create and manage as many advertising campaigns as you want and display their ads accordingly. You can display ads on certain days, hours and even multiple times in a single day.
Display Ads Wherever You Want
Every advertiser has different needs, and they want their advertisement at some specific places only. For example, some advertiser only wants their ads to display near the header while others may want their ad in the sidebars. This plugin allows you to display your ads in any place you want so that you can fulfill every need of your advertisers.
All you need to do is link your banner to an ad zone, and it will be displayed on your site. You can add advertisements using four different approaches. The first one is the template tag where you can insert the ad in the functions.php file and include that into your theme template.
There is a custom Pro Ads widget available that allows you to display any advertisement in sidebar or widget area. In addition to that, if you want to show ads in between the posts, then you can use shortcodes to insert the ad banners in your posts as well.
The last method is the iframes method where you can post ads outside your website. With the iframe option, you can place ads wherever you want, and on every website you want. One great thing about this is that there is no size limitation for advertisements. You can place an ad as big as you want and it will be visible on your website.
In this digital era, everyone now uses a mobile phone to access the internet, and you should target every mobile user as well. You need to make sure that your advertisements are completely mobile friendly. Every ad creating using the WP PRO Advertising system has fully responsive design and will fit into almost every screen size which will help you in targeting the audience on both mobile and desktop devices.
The appearance of the ad banner plays a significant role as it will be attracting the users. This plugin comes with an inbuilt Visual Banner Creator that you can use to create flabbergasting HTML5 ad banners. There are tons of customisation options available which will help you in designing and enhancing the overall looks of the banners. In addition to that, you also get to choose from numerous options to create banners including HTML code, upload a banner from your local system or you can create an animated HTML5 banner using the banner creator.
Your advertisers surely want to have better results than before and want your campaigns to improve as much as possible for which you need to have the detailed reports of your work. The WP PRO Advertising System provides you with detailed reports on the performance of the advertisements. It tells you about the number of clicks each ad get and analyze the click-through rate. This click-through rate will help you and your advertisers in determining the cost of each ad. Apart from that, the plugin can also tell you about the user information for every click.
In addition to that, it can export the reports in the PDF format which you can share with your clients. These reports will help your new clients in analyzing your performance and decide whether they should go to your website or not.
Appropriate Ads for User
You will be paid as per the clicks on each advertisement, and the user will only click on the ad when it is relevant to them. This plugin has an inbuilt feature that allows you to display only the relevant banners to your users. It analyses the user’s device, and if they are using a mobile device, then their smartphone’s brand as well and then shows the ads as per the information.
Without a doubt, popups catch the attention of every user. This plugin allows you to display advertisements in popups and personalize it as per your needs. There are tons of customisation options available for popup advertisement including the background color and its opacity.
Shortcodes help the user in adding a necessary feature to the post, and they are easy to add as well. If you want to integrate advertisements via shortcodes, then you can do that too as there is an inbuilt shortcode generator that can create and modify shortcodes for you. You can use and modify as many ads as you can using the integrated shortcode generator.
Multiple Ad Types
Every advertiser has different needs which you need to fulfill. In addition to that, you need to offer diversity to your users to that they can differentiate between ads. The solution to both of these issues is using different advertisement types which are provided by this plugin. We have already mentioned that you can use basic and popup ads, but in addition to that, you also have an option to choose from background ads and peel ads. All of these ads appear attractive to the users and will surely catch their attention.
One of the best ad type offered by this plugin is the peel type where the ad is placed in the top right corner of the screen. Here the user has to grab and peel the advertisement to reveal it. These type of ads needs user engagement and appear interesting as well which increases their effectiveness.
Ad Block Detection
One of the biggest fear of every website owner is the ad blocking software. These software hinders the performance of every advertisement and can cause loss to the website owner. There is an ad block detection feature available in the WP PRO Advertising System that can detect the ad blocks and hide your ads from that software.
Support for Multiple Plugins
Some plugins have compatibility issues with other WordPress plugins. However, this is not the problem with this plugin as it supports all the major plugins and themes. Some of the compatible plugins are Visual Composer, CornerStone, Revolution Slider, and MailChimp. All these plugin work perfectly and can enhance the appearance and effectiveness of your advertisement. In addition to that, it supports WooCommerce as well.
Apart from that, if you are the one who is having a multisite network, then this plugin supports that as well. You can manage all your website from a single dashboard and make necessary changes easily.
WP PRO Advertising System Review
The WP PRO Advertising system is an all in one ad management plugin that comes with tons of features. You can create different types of ads, track and export their performance, and avoid all ad blocking software as well.
The best thing about this plugin is that you can do all the necessary stuff on the dashboard. Moreover, it is constantly updated with new features that can help you in getting most out of your ads. I hope the WP PRO Advertising review helps in your online business journey.