For the majority of online companies, writing an ’About Us’ page is essential as it might be the most frequently visited page on their website. But, writing it is not as simple at it seems to be. Think of it as it is an introductory page to your readers which will tell them about your goals, your achievements, personal information and much more, so investing time in writing will leave a lasting impression.
Consider these factors prior to writing your About page.
#1 Include Your Professional History
Many writers tend to make the mistake of writing the same content again on the about page, making it monotonous for the reader which further leaves them bored. Write something about your achievements but, evade bragging about your company and make sure to be precise about your website’s history.
Give a brief about your history, for how long you’ve been in the industry and your overall experience, but don’t go into detail as it could make the reader uninterested. Try to communicate the problems you’ve faced and how you overcame those problems.
#2 Target Audience
The About page is created to connect with your audience, and it is necessary to keep them in mind while writing it. Every age group has its mindset for certain things – while middle-aged people find some content interesting, older people may not feel so.
While age group is a factor for choosing the audience, the other factor is their profession. Your readers could be entrepreneurs, writers, or students. Every professional has its approach to reading, so it is essential to write in a language which they would like to read rather than what you want to write, after all, you are writing for them.
#3 Give it a Personal Touch
As I’ve mentioned before, the About Us page is the medium to connect with your readers so, you can use the first-person tone while writing it. Try to be as conversational as possible. Think of it as you are talking face to face to your readers which will let your readers bond with your content.
It is not necessary, but you should share your personal work stories and how you decided to go for this profession. Mentioning this will not only tell about your professional existence but will also inspire other readers in choosing their profession.
Moreover, using formal language in About page could seem dull to the readers. Using informal tone while being professional at the same time will keep the reader involved.
#4 Include Your Achievements
Many people believe that mentioning all about your achievements in your About page is similar to bragging, but the truth is that it generates credibility in the eyes of the readers. Mention about your professional achievements, awards or any other recognition you’ve received. Moreover, declare any risky changes that you took to make yourself stand out from the others.
#5 Reflection of Your Personality
Your content will reflect who you are. Every individual has its writing style which makes them different from other writers. For a perfect About page, make sure to write it in your style. While the About page is completely different from any other web page of your website, but that doesn’t mean that its formatting and the tone used should be different.
#5 Keep It Interesting
No one likes to read the anything which seems boring. Think of it as your About page will land you a job, making it similar to a resume. But, the major dissimilarity between an About page or a resume is that resume only includes facts. Writing your About page as a resume may bore your readers.
Adding facts to it is not a bad, but including only facts could be disastrous. You can add some extra activities you do apart from your profession and how you manage to continue those activities despite your busy schedule. Also, add your pictures to keep it interesting and add reliability to the page.
#6 Adding Visuals
Including all the necessary information will ultimately result in a lengthy About page. If you think that your About page is too long, try breaking it in different subheadings, which will keep the attention of the reader and will be more user-friendly. If you are adding the history of your profession, then consider adding bullets to your timeline which will help you in conveying a lot of details.
As we know that a picture speaks a thousand words, so consider adding few relatable pictures to make it more interesting. Make sure to add captions to the pictures which will assist in explaining the picture further.
#7 Concise Contact Information
After knowing about you, your readers may try to contact you or meet you personally. By adding your contact information, you will help your readers in forming a connection. Ensure that the information you are adding is up to date and your contact numbers are in perfect working condition.
#8 Regular Updating
Most of the people have a thinking that writing an About page is a one-time deal, but that is utterly wrong. Once they write about themselves, they believe that the work is complete, but the truth is that the work just starts there. Updating it is a continuous process which includes your new achievements, plans and your new target audience if there are any.
#9 Reality Check
Once you’ve finished writing your About page, ask someone who has no idea about your profession to read it. After they’ve read it, ask about their honest opinions and ask them about what do they think about your professional story?
If your content is strong enough, then the reader must be able to answer these questions with ease.
Those users who want to know more about you will surely read your About page, allowing them to get detailed information about your work. Adding all the above points will surely leave a lasting impression on your readers.